Giving Back
Some handy tips and inspiring stories.
How Can CSR Data Power Targeted Marketing?
facebooktwitterlinkedinConscious consumerism is rising, transforming Corporate Social Responsibility (CSR) into a powerful marketing ally. Here's why data from your CSR campaigns is immensely valuable to marketing and product teams. Brand ethics are increasingly...
Where’s the Waste in Giving?
facebooktwitterlinkedin60 percent of UK small and medium-sized businesses donate to charity every year and nearly all the FTSE 100 (98 percent). Why? For a huge 91 percent of companies, reputation is a key driver for giving back. And their motivation isn’t misguided....