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How Can CSR Data Power Targeted Marketing?

How Can CSR Data Power Targeted Marketing?

by Daisy Vanags | Jun 25, 2019 | Cause Marketing, Consumer Behaviour | 0 comments

FollowFollowFollow Conscious consumerism is rising, transforming Corporate Social Responsibility (CSR) into a powerful marketing ally. Here’s why data from your CSR campaigns is immensely valuable to marketing and product teams. Brand ethics are increasingly...
Where’s the Waste in Giving?

Where’s the Waste in Giving?

by Louise Downing | Jun 11, 2019 | Cause Marketing, Consumer Behaviour | 0 comments

FollowFollowFollow 60 percent of UK small and medium-sized businesses donate to charity every year and nearly all the FTSE 100 (98 percent). Why? For a huge 91 percent of companies, reputation is a key driver for giving back. And their motivation isn’t misguided....
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